Grubhub is the leading online platform for food delivery. Founded in 2004 in Chicago, the company works with more than 300,000 restaurants worldwide. Chances are you've ordered food using Grubhub at least once, from one of the over 200,000 restaurants located in around 4000 US cities!
To provide a more personalized user experience for restaurants and their clients, Grubhub sought a technology partner to develop its second line of business: the customization of a white-label application for restaurants looking to have their own platform to process orders, payments, and deliveries.
We brought together a team of developers and designers who would then go on to customize this white-label app for the restaurants that started working with them so that each client could have their own platform. In this line of business, restaurants opting to have their app can define and implement customer loyalty programs, facilitate orders and payments, and reduce delivery times.
Over the course of four years, we helped Grubhub personalize and maintain their white-label app for more than 100 restaurants worldwide. The team working on this project would grow to 15 developers as we worked for more and more restaurants over time, allowing us to offer a fully personalized product for the end consumer.