Regardless of industry, professionalism is often associated with austere or minimalist aesthetics. While this may yield outstanding results for some companies, it can be challenging to cultivate a distinct brand image and boost engagement with traditional designs. More than ever before, users want to support distinct, fresh, and fun companies.
It can be an especially significant struggle to connect with your audience if you offer highly professional services or products. For example, this predicament is common for companies in technology, law, education, or science. However, there are plenty of modern web design techniques that experienced web designers and developers can implement to create an engaging yet authoritative website for your company.
So if it seems like your customers have a lackluster experience on your site, here are a few tips and examples that illustrate how you can increase your company’s engagement and conversion rate with modern website design.
Is Your Website Boring?
Is your company’s website struggling with low traffic or conversions? Perhaps the design choices are lackluster. Although your website may provide relevant information, that’s no longer enough to stand out — users must also find your website engaging and personable from their very first impression. When users feel bored with a website, they aren’t likely to stick around. Instead, they’re more likely to abandon it in favor of a more eye-catching competitor.
So, how can you tell if your website is boring your audience? There are a few signs that indicate your website requires an improvement, including the following:
- High Bounce Rates. Bounce rate measures the number of people that visit your website and view or navigate through pages. If it appears that users are leaving your website quickly or only viewing a single page, there’s a problem at play — and that problem may be that your site is boring away potential visitors.
- Lag In Response Time. Consumers want to receive information as quickly as possible, so if your website isn’t loading efficiently, you can be certain that users will navigate away.
- Not Mobile Optimized. Your site must not only load quickly — it must also load properly. Since 54% of web traffic is now generated from mobile devices, your website must be designed to accommodate different screen sizes.
- Low Average Time On Page. The average time users spend on your website will let you know if users find your content relevant or interesting. If their average time on your site is low, that may be a sign to develop new content and prioritize a site redesign to improve the overall user experience.
Tips to Create an Engaging Website
When a website is engaging, it increases the amount of time that users will spend browsing each page. However, if your company’s website is bland, visitors are less likely to feel interested in your products or services, and it will be much more challenging to cultivate a potential customer’s trust. Your website is the first impression that users will have of your website, so let’s make it a good one!
With the help of professional web designers and developers, you can transform your website and create a more satisfying user experience. So if your company’s website isn’t up to par, consider using the tips below to turn things around.
1. Connect Using a Friendly Tone
Depending on your industry, it may be challenging to establish a tone that is both relatable and maintains a sense of authority. The words that you use on your website play a significant role in developing the trust of your audience. In order to do this, you’ll need to understand the language patterns that will give your users a positive reaction.
While it may seem more impressive to use highbrow business verbiage, in many cases, it’s better to explain the concept of your business in the simplest, most straightforward way possible. Consider creating a warm, inviting tone, avoiding complex terms unless absolutely necessary. When users have a firm understanding of the content on your website, it encourages them to trust your company and inspires them to follow through.
Many people find the nitty-gritty of marketing dull or intimidating. However, Mailchimp has mastered the art of creating a humorous, friendly brand voice that makes a potentially dry subject engaging. Their web designers also incorporated an energizing shade of orange to catch their audience’s attention. Consider techniques that your copywriters and web designers can implement together to create an accessible tone for your audience.
2. Choose Colors That Align with Your Brand
Minimalism may be all the rage, but sometimes, a traditional color palette can get a little boring. When you’re working with a team of web designers to revive your site engagement, it’s important to choose engaging colors that align with your brand. The right color choices can easily transform a website from dull to vibrant and completely change the way that users view your brand.
In any field of design — web design included — each color is associated with different emotions and can therefore have a huge impact on your audience’s perception of your company. What do you want your palette to say about your business?
For a color scheme that’s instantly recognizable, stick to three or four shades. There should be one primary color, a font color, and one or two accent colors. To ensure brand consistency, incorporate these chosen colors not just on the website but across all of your marketing efforts.
If you want to see brand colors done right, take a look at the website for Ware. Ware is a drone and artificial intelligence software company that offers a scalable solution for warehouse inventory automation. While their industry may seem highly technical, their friendly blue, pink, and white color scheme adds an element of excitement and welcome to their website.
3. Incorporate Fun Visual Elements
Human beings are inherently visual creatures, so incorporating stunning visuals on your website can really spice up a bland design. When most people think of imagery and web design, they simply envision a website with photos. However, web designers may include a variety of visual elements based on the needs of your company, such as videos and infographics. As an extra plus, if your industry or business model is particularly complex, visuals like sleek flowcharts or graphs can simplify concepts and make your services easier to understand.
For a polished look, photos and videos should be used intermittently to balance a text-heavy website while functioning as points of engagement. Each visual element should illustrate the benefits of your company, whether they represent an aspirational lifestyle or communicate specific statistics about your success.
The website for Litify, an all-in-one platform for legal professionals, is the perfect example of how professional web designers and developers can leverage the power of visuals to create an engaging experience — even in professional industries. Litify’s website features a clean design with vibrant pops of color and organic shapes to create an interesting visual experience. The legal industry may have a reputation for being boring, but Litify’s website ensures that its legal platform appears fun and accessible for a variety of different users.
4. Choose the Right Font
Though it may surprise you, text has a major impact on the visual flow of your website. The right typography can transform your website from bland to beautiful. It also has a profound effect on the way that users interact with your company’s website. Effective typography should be easy to read and align with your company’s overall message. If you have too many different fonts or fonts that are challenging to read, it will lower your overall engagement rate.
Certain industries tend to favor traditional fonts, but you shouldn’t feel limited to classic typography due to the nature of your company. The right font can create a friendly, inviting tone that makes niche industries appear more accessible to a broader audience.
While you can use multiple fonts if it suits your brand, most websites stick to one or two, saving the stylized typography for logos rather than long-form copy. Zola’s website is a prime example of the benefits of using a single font consistently. In this excerpt from their website, their web designers chose to make the most of one font by using bold headings and linking to other pages of their website using a shade of blue that matches perfectly with their brand colors.
Create Exciting Websites with CodigoDelSur
Some companies struggle to create an engaging experience. However, there are always techniques that you can incorporate to spark the interest of your audience. It’s vital that you create an overall user experience that feels accessible to people from all walks of life.
Crafting a fun, exciting website requires modern web design techniques, stunning visuals, and a strong brand voice. Our professional web designers and developers at CodigoDelSur can revamp your website with a new look and feel that upholds your brand’s image while thrilling and engaging your audience.
Since 2007, CodigoDelSur has helped nearly 200 US-based startups design and develop a wide range of mobile apps and websites. Our team of web developers leverages their technical expertise and knowledge of usability, engagement, and growth hacking to scale your business exponentially.
Through the consistent creation of stunning, functional websites and mobile applications, CodigoDelSur is rising to the forefront of our industry. We’re always ready to apply the latest developments in new, exciting technologies and designs to create valuable user experiences that will keep your customers coming back for more.
Ready for an exciting website that represents your brand in all the right ways? Contact our team today and find out how we can revolutionize your brand’s digital experience!
