The traditional shallow incline for new Android software builds is staying strong. Google’s recently released Android 5.0 mobile OS, code-named ‘Lollipop,’ is currently running on less than 0.1% of handsets after nearly a month after introduction. But this isn’t the first release with a less than warm reception from smartphone users.

The most popular incumbent Android software is KitKat (Android v. 4.4), which holds a 34% market share. Seems a little lacking for the reigning platform, wouldn’t you say? That’s because there are six (6!) other previous versions of Android with still more than a 7% market share. This fragmentation among the Android market is not good for business.

This is posing an issue for the new software deployment, an issue that goes beyond keeping their market up to date with the latest features and platform designs. This segmented market has a wide array of firmware, not to mention screen sizes. Therefore, designing and building an app for use and deployment across all the variations of platforms is quite the tall order.

Despite Lollipop increasing over-the-air updates, the market isn’t very quick to bite, and this is nothing new. The new platform deployment is a bit of history repeating. That’s because the first month the reigning KitKat version was first introduced, it had 0.01% market share, which crept up to just shy of only 3% within three months. So the initial user adoption can be quite shallow for new Android builds and Lollipop, unlikely to ever break the 30% usage mark, isn’t bucking the trend at this point.